Ever since it was founded in 1997, MMore has been a marketing-oriented company manufacturing top quality optical media carriers. MMore stands for Multi Media Optical Recording Excellence, and these key words sum up its business plan.
The management of MMore had the experience that is needed to launch a new product on the market. Ruud Wijnants, co-founder, provided the worldwide industrial background and marketing know-how. Gerben Borsje, Commercial Director, was responsible for positioning the new brand on the international market.
MMore has translated its marketing approach into a 22.3% volume share in the Netherlands (GFK) in 2000. At the same time, it established a leading position in several other regions throughout Europe. In all, MMore products are sold in over 20 countries.
MMore's success is not only based on a marketing concept, highly individual packaging, attractive pricing, a partnership relationship with the retail players and strong added-value campaigns. MMore understands better than anyone that a brand is only viable if it offers top quality products. In that context, MMore has established an exclusive supply relationship for Europe with a world leading manufacturer of quality optical media. Even more importantly, MMore has entered into a strategic alliance with the Plastics Business Group of Bayer AG, Makrolon®. All MMore CD-Rs, DVD-Rs and other optical media products are made of Makrolon®. This is why Makrolon® is a crucial ingredient in MMore's future!
